Are you looking for a digital marketing agency in Philadelphia? We can help. We offer the best services in the city by using PPC, SEO, web design and social media marketing.

PPC

PPC stands for “pay-per-click,” a form of internet advertising that allows you to pay only when someone clicks on your ad. It’s a great way to get traffic to your website and start building an audience, but it’s not always easy to set up or manage effectively. Here are some basic tips:

  • Make sure you have a clear goal in mind before setting up any PPC campaign–and then track whether the campaign is achieving that goal (e.g., driving traffic to your website).
  • Use keywords that are relevant and specific so that people searching for them will find what they’re looking for on your site instead of somewhere else online.
  • Consider bidding higher than the competition if this makes sense from an ROI perspective; however, don’t go overboard!

Make sure you have a clear, specific budget for your campaign. Track the performance of your campaigns on a regular basis; if one isn’t working as well as you’d like it to, you can stop or change it. Don’t forget that when setting up your campaign, there are many factors to consider!

These include location, device, time of day and more. If you have multiple products or services to promote, you may also want to consider setting up campaigns for each one individually.

SEO

SEO is a long-term strategy. It’s not a quick fix, but rather an investment in your business that will pay off over time.

SEO is not the same as PPC (Pay Per Click) advertising like Google AdWords and Facebook Ads. PPC can be used in conjunction with SEO to drive traffic to your site or generate leads for you, but it should not be used as an alternative to organic search engine optimization because it will not improve your rankings on its own.

To get started, you’ll want to set up your website with the correct coding so that it’s search engine-friendly. You can hire an agency or do this work yourself—just be sure not to use Flash! Next, you’ll need to create high-quality content on a regular basis so that people can find your site when they’re looking for specific information.

The more relevant your content is to the user’s search query, the better chance you have of showing up in the top results. You should also make sure that your site has a high-quality structure and design so that it’s easy to navigate and pleasing to look at. This includes things like fast load times, clear calls-to-action (CTAs), and making sure that pages are mobile-friendly.

Web Design

The first impression a customer gets of your business is through the website. It should be easy to navigate and look professional, with clear calls-to-action for each service or product you offer. The site should also be mobile friendly, as more than half of all Internet traffic comes from mobile devices now. This means that if you have an old site that hasn’t been updated since the days of dial-up internet, it’s time for an upgrade! Lastly, make sure your website is search engine optimized (SEO) so that people can find it when they search online.

Start by creating a list of keywords related to your business. For example, if you offer home security services, then some of your keywords could be “home security,” “home alarms,” and “burglar deterrents.” Next, find out what websites are ranking at the top of Google for these terms. You can do this using a tool like SpyFu or SEMrush; both provide a free trial so you can see how well they work before buying anything.

Social Media Marketing

Social media marketing is a great way to reach your audience and engage with them. It can be used to drive traffic to your website, generate leads, increase brand awareness, promote your business and more. Social media has become such an integral part of our lives that it’s almost impossible not to use it when trying to promote something or build a brand.

Social Media Marketing: What Is It?

Social media marketing involves using social networking sites like Facebook, Twitter and Instagram as well as blogging platforms like WordPress or Tumblr for promotional purposes. The purpose of this type of advertising is twofold: firstly by building up an organic following for the business there is an increased chance that people will see what they post; secondly because these platforms are free (apart from LinkedIn which charges) then there isn’t any cost involved in getting started!

Social Media Marketing: Why Use It? There are many reasons why businesses choose to utilise social media marketing. Firstly, it’s a cost effective way of reaching your audience as there is no financial outlay involved. Secondly because it allows you to engage with people on a personal level (and not just sell them something) then this can lead to brand loyalty and repeat business.