For any business to succeed, it needs a website. It’s just that simple. However, not all websites are created equal. In fact, some websites fail to do their job – leading potential customers away from your business and into the arms of your competitors instead. The good news is that it doesn’t have to be this way! There are many things you can do to ensure your site is working at its full potential (and attracting more customers). In this article, we’ll share five tips for creating a great web design for excavating companies:
1. Use a clean, modern design
- Use a clean, modern design
A website is the first impression you make on your potential customers, which means it’s important to make sure that impression is a good one! To do this, you’ll want to use a clean and modern design that feels professional and trustworthy. The best way to do this is by choosing bold colors that complement each other well without being overwhelming or distracting from the content on your pages (more on this later). It’s also helpful if you’re able to use images throughout the site–these can help tell stories about what goes into excavation work as well as highlight some of the projects your company has worked on in the past (and even potential future projects). Finally, when it comes down to navigation systems: keep them simple! You don’t need an overly complex menu system when all someone wants from their website is information about prices or services offered; just keeping things basic will save time when navigating through different sections of your site while also making sure visitors don’t get overwhelmed by too many options at once .
2. Keep it simple and easy-to-use
A good website design is simple and easy-to-use. It’s important that your site is both quick to load and easy on the eyes, which means it should have a minimalistic design.
You can achieve this by using limited colors, keeping images small or even eliminating them altogether, using simple layouts (e.g., no scrolling), having one main navigation bar at the top of each page and keeping text as short as possible without sacrificing clarity or readability.
For example: if you were designing an excavator company’s website, your logo should be bold yet simple–and stand out from other logos within its industry!
3. Don’t be afraid of videos
Videos are a great way to show the benefits of your products or services. They can help you stand out from competitors and build trust with customers, which in turn increases sales.
One example is this video from JK Excavating: https://www.youtube.com/watch?v=WjOiPmcyYtY It shows how they use their excavator to remove snow on sidewalks and driveways during winter storms in New England (where I live). This video provides valuable information on how they do this work that would otherwise be difficult or impossible for the average person to understand without seeing an actual demonstration in person–and it makes me want them as my contractor when there’s another major storm!
4. Focus on speed and performance
Speed and performance are two of the most important factors that can help you gain a competitive advantage over other excavation companies.
The first thing to look at is your website’s load time–the time it takes for your page to load, from start to finish. If your site takes too long for visitors to load, they’ll leave in search of another company with a faster site (and never come back). You don’t want this!
There are several things you can do as an owner or manager of an excavation company’s website in order to ensure that it loads quickly:
5. Make your website mobile-friendly
As a business owner, you want to make it as easy as possible for your customers to find your site and buy from you. One of the best ways to do this is by making sure that your website is mobile-friendly. Mobile phones have become an important part of our daily lives, so it’s vital that they can access the information they need on their phone without having problems or waiting too long for pages to load.
Mobile-friendly websites are easier for users who are browsing them on their phone or tablet devices because:
- They load faster than non-optimized sites (which means people will spend less time waiting around)
- They’re easier to navigate when using a small screen
A good web design can help you improve your business
A good web design can help you improve your business. It can:
- Improve your SEO by making sure that the right keywords are used throughout your website, and that they’re used in the right context.
- Make sure that users have a smooth experience on every page of your site. This will make them more likely to come back and visit again in the future!
- Create an image for yourself as an expert in whatever field you’re in (excavation). People will trust you more because they know who you are and what kind of service or product they’ll be getting from working with you over someone else who doesn’t have such a well-designed website!
We hope that you have found this article useful and informative. If you are looking to improve your website’s design, we recommend keeping these 5 tips in mind. A good web design can help you improve your business and make it more efficient for customers to find what they need from your company!