To rank well in Google, your website must be optimized. This is a fact of life and the reality that every business owner needs to face. But here’s the thing: there are so many different aspects of search engine optimization (SEO) that it can be difficult to figure out where to start. That’s why we’ve compiled this list of five aspects of SEO that will help you improve your rankings on Google and other search engines.

Local SEO

Local SEO is the process of optimizing your website for local search results. Local SEO can be an important part of your online marketing strategy if you have a physical location, as it can help you get in front of potential customers who are looking for what you offer.

Local SEO can also be useful if you’re competing against brick-and-mortar businesses that have been around longer than yours and have more customers already. The reason? Google Maps ranks local businesses higher than national brands when they’re searching for something nearby, so even if they don’t know about your business yet (or haven’t heard good things), they may find themselves on your doorstep once Google sends them there!

On-Site Optimization

  • Title and heading tags. The title tag and other heading elements (h1, h2, etc.) are important for SEO because they help search engines understand what your content is about. They also lend structure to your page and give visitors an idea of what they can expect from it before they click through to read more.
  • Alt text for images. Images are crucial for creating visually appealing websites but don’t get enough love from SEO-focused businesses–which is a shame because alt text can be used as another opportunity to include keywords that aren’t already in your content!
  • Meta description tags: The meta description tag allows you to provide a short summary of what visitors will find when they land on one of your pages; Google uses this information when displaying snippets of content through its search results pages (SERPs). If someone clicks on one of these links after searching for something related to yours but doesn’t see anything relevant there yet…you guessed it: They’ll leave again without reading anything else! That’s why having good descriptions available helps keep users engaged while increasing the likelihood that they’ll click through again later down the line.”

Social Media Optimization

Social media optimization is a great way to increase your website traffic and brand’s popularity. Social media optimization is also a great way to increase your online presence.

Facebook, Twitter, and LinkedIn are the most popular social media sites in the world. In fact, Facebook has over 1 billion active users every day! If you’re not using these platforms to promote yourself or your business then you are missing out on tons of potential customers who could be finding out about what you do from their friends via these channels instead of coming directly from Google searches (which would cost money).

Writing Optimized Content

Writing optimized content is the most important part of SEO, and it’s where you’ll spend most of your time.

  • Use keywords

Keywords are the words that people search for when they want to find your site. You can use Google’s Keyword Planner tool (or another keyword research tool) to find out what people are searching for in Denver, Colorado and nearby cities. Then write articles about those topics using those keywords throughout them–ideally at least once per paragraph!

  • Use long-tail keywords

Long-tailed keywords are similar to short tail ones but have an added attribute: they’re more specific than their longer counterpart. For example: instead of writing “dogs” as a keyword, you could try “golden retriever rescue.” This way, even if people don’t know exactly what they want yet (like if they were looking specifically into adopting one), this search term still relates back to something familiar enough so that users feel comfortable clicking through on it right away without having any doubts about whether or not their needs will be met by visiting this page first out of all possible options available online today.”

To rank well in Google, your website must be optimized.

To rank well in Google, your website must be optimized. This is the process of making sure that your site is set up to perform well on search engines. There are many factors that go into this process and they vary depending on what kind of site you have (eCommerce, blog). It can be a very involved process but there are steps that anyone can take to improve their rankings on Google.

To optimize your website:

  • Update meta descriptions for each page so that they contain relevant keywords and phrases related to the content of each page
  • Remove duplicate content from multiple pages (like navigation links) so that each page has unique content