Social media is an essential part of your marketing strategy. But pinning up a pretty picture doesn’t do you any good if no one sees it. That’s where social media agencies come in: they know what content works best across different networks and how to optimize your posts so they’ll get seen by more people. If you’re looking for a social media agency in Columbus, here are some of our favorites:

Who to Follow

If you’re looking for inspiration, there are a lot of people to follow on social media. Here are some suggestions:

  • Influencers in your industry. There are lots of influencers out there who know what they’re talking about and have built up a loyal following because they do so. These people can be great sources of information on what’s going on in the world and what trends are coming up next. They can also help you stay up-to-date with current events as well as provide good content ideas for your own posts!
  • Brands that inspire you or make cool things (or both!). If there’s an awesome company doing something cool with their marketing strategy, chances are they’ll have some kind of presence online–and maybe even an active social media presence too! You should definitely check them out if this sounds like something worth checking out; it could give you some great ideas for yourself down the road when/if time comes around again later down line.”

What To Post

When you’re posting to social media, it’s important to remember who your audience is and what they want from the content you share. If the majority of your followers are parents who have kids in school, then it makes sense that some of the posts they’ll be interested in would be related to education. If most of them are business owners trying to grow their companies, then educational content isn’t going to be as effective as promotional posts featuring products or services that could help them improve their businesses.

Here’s a quick guide on how best post different types of content:

  • Relevant – Posting relevant information will keep people coming back for more because they know they’ll always find something new when they visit your page!
  • Unique – Make sure every piece of content has been created specifically for this platform; don’t just take something from another site and post it here without changing anything! * Visual & Engaging – Images are great because people love looking at photos but videos offer even more opportunity for engagement since viewers can watch them again (and again).

Engaging With Your Audience

  • Respond to comments and questions
  • Comment on other people’s posts
  • Ask questions of your audience, or ask them to answer a question you have posed. You can also invite them to engage with you by posting something like “What do you think about this post? Leave a comment below!” or “How many likes can we get? Let’s see if we can beat last week’s record!”
  • Engage with your audience in person: hold meetups at local coffee shops where people can come together and discuss what they like most about your brand/product/service

Posting on Social Media

Posting on social media is the easiest way to get your brand out there. You have to be careful, though: if you don’t post at the right time of day or on the right platform, it won’t be effective. Here’s what you need to know:

  • Use hashtags. Hashtags can help people find your content and make it more visible in search results. Try putting them in your posts’ titles and descriptions so that people searching for information related to yours will see it!
  • Post at peak hours for engagement (and clicks). Some platforms are busier than others during certain times of day–for example, Instagram tends to get more traffic in the evenings while Facebook sees more activity during lunch breaks (and before bedtime). If possible, schedule all of your posts in advance so they go live at their optimal times across each platform where possible; otherwise keep an eye on performance reports after posting new content so that if things aren’t going as planned then tweaks can still be made accordingly with minimal effort required later down road…