Key UX Principles

To create a successful product, it’s important to focus on every key aspect of UX design to ensure that the user experience is user-friendly. In this Blog, we will delve into the crucial details that enhance the overall user experience. Let’s explore a few key elements.

1. Touch Targets  

Touch targets refer to the areas on touchscreens where users interact, such as buttons or links. They must be large enough to be tapped easily without causing frustration. According to guidelines, the recommended size for touch targets is around 44×44 pixels.

Why is this important?

Smaller targets can lead to accidental taps, which can be frustrating for users and result in poor usability. Ensuring that touch targets are of an adequate size improves the accessibility of your product, especially for users with larger fingers or those using devices in motion.

2. Skeleton Loaders

Skeleton loaders are placeholder elements designed to create the perception of faster loading times for users. Instead of displaying a blank screen while content loads, skeleton screens show greyed-out boxes or lines where the content will eventually appear.

Why is this important?

Skeleton loaders help to keep users engaged during load times and reduce anxiety. This visual feedback reduces the perception of waiting time, contributing to a smoother user experience, particularly in data-heavy applications.

3. Auto Layout (Figma)

Auto Layout is a feature in design tools like Figma that helps create responsive designs, automatically adjusting to different screen sizes or content changes. With Auto Layout, you can set constraints so elements resize and reposition dynamically.

Why is this important?

It saves time and effort when adapting designs for multiple devices or screen sizes. Auto Layout ensures consistency across the UI and allows for more flexibility in the design process, making it easier to scale your product.

4. Visual Hierarchy

Visual hierarchy ensures that important information stands out. This can be achieved through size, colour, and spacing to guide the user’s eye to key actions.

Why is this important?


A strong visual hierarchy is essential for helping users navigate the interface quickly. It ensures that they focus on the most important elements, reduces confusion, and makes interactions more efficient.

5. Feedback

Every user action should prompt feedback, such as button animation, success message, or error notification.

Why is this important?


Feedback informs users of successful actions or guides them when issues arise, cultivating trust and confidence in your product.

6. Consistency

Consistency in design elements such as colours, typography, and button styles ensures users have a seamless experience across all parts of your product.

Why is this important?


It builds familiarity, reduces the learning curve, and allows users to predict what will happen next, creating a more intuitive experience.