Whether you’re a small business owner, an entrepreneur or a CEO, you may recognize the importance of sharing your story with others in order to grow your business. Whether it’s through a podcast or some other form of media, getting your name out there and sharing information about who you are and what you do is an important part of building brand awareness. And while there are many ways to spread your message, one way that has become increasingly popular over the past decade is appearing or being interviewed on podcasts.

Podcast guest appearances

A podcast guest appearance is a great way to build your brand and grow your business. Podcasts are the fastest growing digital medium, so it’s no surprise that more and more people are using them as a platform for sharing their story, building relationships with their audience and generating revenue.

Podcast guest appearances can help you reach new audiences by exposing you to new listeners who may not have heard of you before. You’ll also benefit from increased exposure on social media platforms like Facebook, Twitter or LinkedIn–allowing potential customers access to valuable information related to the topic being discussed during the episode they listened too!

The best way to find podcasts that are a good fit for you is by searching on iTunes or Google. You can also check out the website of popular podcasts in your niche, like Entrepreneur on Fire. This will help you get some ideas about what types of shows are available and how they approach each episode.

What is a podcast guest appearance?

In simplest terms, a podcast guest appearance is when you appear on someone else’s podcast. You can be interviewed or you can be a guest host.

A podcast interview is like having a conversation with the host of the show. They ask questions and you give answers.

If your goal is to share your expertise in some area, then being interviewed as an expert might be right for you (and vice versa).

You can also be a podcast guest host. This is where you come on and talk about whatever you want for an episode of someone else’s podcast. You’re essentially just being a guest of the show, so it won’t be as structured as an interview.

Podcast interviews

A podcast interview is a conversation between you and the host of a show. In this type of appearance, you’ll be speaking about your expertise or sharing your story with listeners. Podcast interviews are great for brand building, growing an audience and getting new clients because they give you the opportunity to establish yourself as an expert in your field.

Podcast guests appear on other people’s shows (as opposed to being interviewed) to offer their advice or share their knowledge on certain topics related to their industry or niche. If you’re interested in becoming a guest on someone else’s podcast but don’t know where to start, here are some tips:

  • Reach out directly via email or social media; don’t wait for them to reach out first!
  • Be persistent–if they don’t respond right away then continue following up until they do!

Keep your emails short and sweet. If you’re asking to be interviewed on their show, make sure you include details about yourself and why you’d be a great guest (and yes, include your website link). Be prepared for interviews by coming up with some questions that might be asked as well as talking points that relate back to your business/branding goals.

How to get your first podcast interview

  • Be prepared.
  • Don’t be afraid of rejection.
  • Don’t get discouraged when someone says no, but don’t give up either! If you ask 10 people for an interview and only one agrees, that’s still a win! You might have to reach out to 100 or even 1,000 people before someone agrees to do an interview with you–and even then it may not happen right away (I’m still waiting on some interviews myself). But if you keep trying and don’t let anyone’s “no” stop your progress then eventually someone will say yes!
  • Don’t be afraid to ask for help along the way–especially if this is something new for you like podcasting or interviewing people in general; there are lots of great resources out there so take advantage of them! The more time spent researching what questions should be asked during an interview vs knowing how long each segment should run will save both time & energy later down the road when recording actual episodes themselves begins taking place too!”

If you’re feeling overwhelmed by all that there is to learn and do, I get it! It can be pretty scary at first. But if you take one step at a time, it won’t seem as impossible anymore. The first thing I would suggest doing is narrowing down your topic–this will help you focus on what to say/do as well as provide a better sense of direction for future episodes too.

The benefits of appearing or being interviewed on a podcast

  • It can help you gain new customers. A podcast appearance is an excellent way to connect with potential customers and build your brand, as well as grow your business. If you’re an expert in your field or industry, it’s likely that people will want to learn more about what you do. By appearing on a podcast or being interviewed by one, these listeners will have the opportunity to find out more about what makes you an authority in this area–and perhaps even buy something from you!
  • It can help build personal credibility and authority within the industry by establishing yourself as an expert in your field (which could lead to higher levels of influence).
  • It may also lead directly into other opportunities such as book deals or speaking engagements at conferences/ seminars etc., depending on how much demand there is for this kind of content creation among listeners who enjoy listening passively while doing other things such as driving their car around town during rush hour traffic jams – which means they’re unlikely candidates unless they happen across something truly exceptional like yours?

It can help build your personal brand and reputation by showing people that you’re not just another person who talks about something, but rather someone who actually does it. If you’re an expert in your field or industry, it’s likely that people will want to learn more about what you do. By appearing on a podcast or being interviewed by one, these listeners will have the opportunity to find out more about what makes you an authority in this area–and perhaps even buy something from you!

Appearing or being interviewed on a podcast can help grow your business.

Appearing or being interviewed on a podcast can help grow your business. Podcast guest appearances are great for:

  • Building your brand
  • Increasing search engine visibility
  • Building credibility and trust with potential customers
  • Driving traffic to your website (and thus increasing sales)

Podcasts are also an excellent way to build relationships with influencers who can help spread the word about what you’re doing. And, if someone listens to your interview, they might want more information from you! In fact, listeners often go straight from hearing someone guest-starring on their favorite podcast straight over to their website where they can learn more about that person’s work and get some tips for themselves too. You’ll get new customers this way too – people who may have never heard of you before but now know enough about what it is that makes up who “you” really are so as long as there’s something interesting about what goes into making up “them”, too – then maybe even become one yourself!

When you come on a podcast as a guest, it’s an opportunity to: Get your message out there in front of new people (and potentially new customers) Build credibility and trust with potential clients Drive traffic to your website (and thus increase sales) Generate more leads via social media and email marketing campaigns You’ll also get all the benefits of being interviewed that were mentioned above.

We hope that this article has helped you understand the benefits of appearing or being interviewed on a podcast. We know that it can be challenging to get started in this space, but if you are passionate about sharing your message with the world then don’t give up! Keep practicing and stay focused on your goals as we believe they will come together one day soon.